Privacy Policy

Last updated: 12 September 2026

Love Lux Life respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit loveluxlife.co.uk, subscribe to our communications, contact us or otherwise interact with Love Lux Life.

For the purposes of UK data protection law, Kimberley Roberts trading as Love Lux Life is the data controller responsible for your personal information.

If you have any questions about this Privacy Policy or how your information is handled, please contact: hello@loveluxlife.co.uk

1. Information We May Collect

The personal information we collect depends on how you interact with Love Lux Life.

This may include:

  • your name;
  • your email address;
  • your company, brand or organisation;
  • information you provide when completing a contact form;
  • information contained within emails or other correspondence you send to us;
  • newsletter subscription preferences;
  • information provided in connection with editorial enquiries, press releases, partnerships or collaborations;
  • technical information about how you use our website, such as your IP address, browser type, device type and pages visited; and
  • information collected through cookies and similar technologies where you have provided the necessary consent.

We do not intentionally collect more personal information than is reasonably necessary for the purpose for which it is required.

2. How We Collect Your Information

We may collect personal information when you:

  • contact Love Lux Life by email;
  • complete a form on our website;
  • subscribe to a newsletter or other email communication;
  • contact us regarding editorial coverage, a press opportunity or commercial partnership;
  • interact with our website; or
  • otherwise choose to provide information directly to us.

Certain technical information may also be collected automatically when you visit the website through cookies or similar technologies.

For more information about these technologies and how you can manage your preferences, please see our Cookie Policy.

3. How We Use Your Information

We may use personal information to:

  • respond to enquiries and correspondence;
  • consider editorial pitches, press releases and story ideas;
  • manage potential or existing brand partnerships and commercial relationships;
  • send newsletters or other communications where you have chosen to receive them;
  • administer and maintain the website;
  • understand how visitors use Love Lux Life and improve the website and its content;
  • protect the security and integrity of the website;
  • maintain appropriate business records;
  • comply with legal or regulatory obligations; and
  • establish, exercise or defend legal rights where necessary.

We will not use your personal information for purposes that are incompatible with those for which it was originally collected unless permitted or required by law.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information. The appropriate basis depends on why we are using the information.

We may rely on:

Consent
Where you have actively chosen to receive marketing or newsletter communications, or where consent is otherwise required. You may withdraw your consent at any time.

Legitimate interests
Where processing is necessary for the legitimate operation and development of Love Lux Life, provided those interests do not override your rights and freedoms. This may include responding to enquiries, managing professional relationships, maintaining website security and understanding how the website is used.

Contract
Where processing is necessary to take steps at your request before entering into an agreement or to fulfil an agreement with you, for example in connection with a commercial collaboration.

Legal obligation
Where we are required to process or retain information in order to comply with a legal or regulatory requirement.

Where we rely upon legitimate interests, those interests will be considered against the rights and interests of the individual concerned.

5. Newsletter and Marketing Communications

If you subscribe to The Lux List or another Love Lux Life email communication, we may use your name and email address to send you the communications you have requested.

We will only send direct electronic marketing where we have an appropriate lawful basis to do so.

You can unsubscribe at any time by using the unsubscribe link contained within our emails or by contacting hello@loveluxlife.co.uk.

Withdrawing your consent will not affect the lawfulness of any processing carried out before it was withdrawn.

We may retain limited information after you unsubscribe where necessary to record your preference and ensure that you are not inadvertently added back to a marketing list.

6. Contact Forms and Correspondence

If you contact Love Lux Life through the website or by email, we may retain your contact details together with the contents of your enquiry and any subsequent correspondence.

We use this information to respond to you, manage the enquiry and maintain appropriate records of our communications.

Submitting an editorial pitch, press release, product information or other material does not guarantee editorial coverage.

7. Editorial and Partnership Enquiries

Brands, PR agencies, property professionals, destinations and other organisations may provide personal information when contacting Love Lux Life about editorial coverage, events, press visits, launches or partnership opportunities.

We may retain relevant professional contact information where reasonably necessary to manage existing relationships or respond to future relevant correspondence.

Where information has been provided on behalf of another individual, the sender should ensure they are entitled to provide that information.

8. Analytics and Website Usage

We may use analytics tools to understand how visitors interact with Love Lux Life, including which pages are visited and how users navigate the website.

Where these technologies require consent, they will only be used after you have made the appropriate choice through our cookie consent system.

Further information about the cookies and similar technologies used on Love Lux Life will be available in our Cookie Policy.

9. Affiliate Links and External Services

Some Love Lux Life content may contain affiliate links to third-party websites.

If you click an affiliate link, the relevant third party or affiliate network may collect information about that interaction in accordance with its own privacy and cookie policies.

Love Lux Life does not control how third-party websites process personal information. We recommend reviewing the privacy information provided by any external website you visit.

You can find more information about our use of affiliate links in our Affiliate Disclosure.

10. Who We May Share Personal Information With

We do not sell your personal information.

We may use trusted third-party service providers where necessary to operate Love Lux Life. These may include providers of:

  • Website hosting and website management;
  • Email and communications services;
  • Newsletter and email marketing platforms;
  • Website analytics;
  • Security, spam prevention and technical support;
  • Contact forms;
  • Cloud storage and business administration services;
  • Affiliate tracking services; and
  • Professional services such as accountants or legal advisers.

Where third parties process personal information on our behalf, we expect them to handle that information securely and only for the purposes for which it has been provided.

We may also disclose information where required by law, regulation, court order or another lawful authority, or where reasonably necessary to protect our legal rights.

11. International Transfers

Some of the third-party services we use to operate Love Lux Life may process or store personal information outside the United Kingdom.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place so that personal information remains protected in accordance with UK data protection law.

This may include using service providers located in countries recognised by the UK as providing an adequate level of data protection, or providers that use approved contractual safeguards.

12. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where information must be retained for legal, accounting or administrative purposes.

For example:

  • newsletter information may be retained while you remain subscribed;
  • contact and editorial enquiries may be retained for as long as reasonably necessary to deal with the enquiry and any subsequent relationship;
  • partnership and commercial correspondence may be retained for an appropriate period for business and record-keeping purposes; and
  • information that we are legally required to retain will be kept for the applicable statutory period.

When information is no longer required, we will delete or securely dispose of it where reasonably practicable.

The ICO requires privacy information to explain either the retention period or the criteria used to determine it, so this approach is appropriate while Love Lux Life is still developing its systems.

13. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for ensuring that any information you send to us electronically is sent using a device and connection that you consider secure.

14. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which your information is processed, UK data protection law may give you rights including:

  • the right of access — to ask for a copy of personal information we hold about you;
  • the right to rectification — to ask us to correct inaccurate or incomplete information;
  • the right to erasure — to ask us to delete your personal information in certain circumstances;
  • the right to restrict processing — to ask us to restrict how your information is used in certain circumstances;
  • the right to data portability — to receive certain information in a structured, commonly used and machine-readable format where applicable;
  • the right to object — to object to certain types of processing, including processing based on legitimate interests in appropriate circumstances; and
  • the right to withdraw consent — where we rely on your consent, you can withdraw it at any time.

Not every right applies in every situation. The rights available can depend on the lawful basis relied upon and the circumstances of the processing.

To exercise your rights, please contact: hello@loveluxlife.co.uk

We may need to request information to confirm your identity before acting on a request.

Your Right to Object

You have the right to object to the processing of your personal information in certain circumstances, including where we rely on legitimate interests. You also have an absolute right to object to the use of your personal information for direct marketing.

The ICO specifically says that the right to object should be brought to people’s attention clearly and separately, so I would keep this small subsection visually distinct on the page.

15. Complaints

If you have a concern about how Love Lux Life has handled your personal information, we would welcome the opportunity to address it first. Please contact: hello@loveluxlife.co.uk

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Further information about making a complaint is available from the ICO.

16. Cookies

Love Lux Life uses cookies and similar technologies for purposes such as operating the website, remembering preferences and, where you provide consent, measuring website usage.

Detailed information about the cookies we use, their purpose and how you can manage your choices is provided in our separate Cookie Policy.

17. Links to Other Websites

Love Lux Life contains links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. When you leave Love Lux Life, we recommend reviewing the privacy policy of the website you visit.

18. Social Media

Love Lux Life may maintain profiles on third-party social media platforms.

If you interact with us through a social media platform, that platform may process information about you in accordance with its own privacy policy.

Our website may also contain links to social media services. Following those links will take you to a third-party platform whose own privacy terms will apply.

19. Children’s Privacy

Love Lux Life is not specifically directed at children and we do not knowingly seek to collect personal information from children.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take reasonable steps to delete it where appropriate.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Love Lux Life, the services we use or relevant legal requirements.

The latest version will always be published on this page and the Last Updated date at the top will be amended accordingly.

We encourage you to review this page periodically.

21. Contact Us

If you have questions about this Privacy Policy, would like to exercise a data protection right or have concerns about the way your information is being handled, please contact:

Love Lux Life
Email: hello@loveluxlife.co.uk

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